Tuesday, June 10, 2008

IT FEELS GOOD TO SAY THIS...

It feels good to say this...

About 2 years ago I had the first of many conversations with Sara (she runs the east coast office of Steve Allen Media), touching on a topic that now fuels our firm.

I told her that I was getting these overwhelming intuitive hits that the firm should be aligning itself with clients whose messages are bent on making a difference in this beautiful world of ours and less with clients whose aspirations don't fall under that umbrella.

The firm made its move in that direction. Below are a handful of campaigns worth shouting about:

1. Steve Allen Media was hired to publicize a co-venture between The Tibetan government and www.partnershipsforchange.org. It was an 11-city global warming tour featuring the Dalai Lama's advisor Ku Tin La.

2. We were asked to give a voice to a national obesity program for kids that The Dr.Phil Show got behind.

3. A school in L.A.'s inner city has asked us to promote their documentary on the United Nations Millennium Goals.

4. We ushered in, on a national level, an awareness program geared toward senior drivers and a product to refresh driving skills.

5. We recently began promoting the launch of a Post Traumatic Stress Disorder (PTSD) recovery program. The program targets our returning veterans from Afghanistan and Iraq.

6. This past holiday season, our firm promoted a program that fed more than 10,000 families. It was the largest of its kind ever!

7. We gave national exposure to a new, effective scoliosis treatment designed for adults and children.

I guess the reason I'm writing this, is this: The water cooler talk making headlines around Steve Allen media is that we've found our true voice. We want to be known in the neighborhood as the firm you contact if you have something that makes a difference and you are in need of exposing it through the media on a local, national, or even global level.

We also just added a new tagline underneath our company banner - "PR with a Conscience."

..........Peace ...Steve Allen